Ford Mobility, Last Mile Delivery app
UI Design
In 2020 I was given the opportunity of working with Ford Mobility Europe for a three month work experience in order to extend and polish my existing skills. I worked within a highly successful team to design and deliver iOS app screens, icons, illustrations, animations and digital components for the Last Mile Delivery project, one of six winners of the London Freight Lab challenge in 2020 (part of the Mayor of London’s Civic Innovation Challenge) that have been selected to work closely with Transport for London and partners, including DPD, UPS and Royal Mail.
Working closely to the lead Product Designer, we designed an app that could reduce the environmental footprint of parcels delivered within London, by enabling foot couriers to deliver parcels traditionally transported by individual vans. I was responsible for sketching designs and concepts from the initial discover phase all the way through to the implementation phase, leveraging tools such as Figma, Balsamiq, Sketch and the Adobe Suite to create high-fidelity digital assets and screens.
I initiated the design process with simple hand-drawn screens to ensure the business and design team were aligned, then progressed the screens using Balsamiq to create a digital prototype that could be tested with users and subsequently iterated to the hi-fi prototypes.